Kids Ultimate Sling
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Ultimate Kids Praise $5.99 Ultimate Kids Praise |
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Ultimate Most Relaxing Classics For Kids In $11.99 Ultimate Most Relaxing Classics For Kids In |
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Ultimate Guide Celebrating Kids $13.94 'The Ultimate Guide to Celebrating Kids' is the newest addition to Bluegrass Publishing's ultimate line filled with 384 pages of remarkable rhymes, timeless treasures, delightful dandy, and darling ditties. Selections provide bits of wisdom on topics from boo-boos to school pictures to chronicle a child's elementary school years. |
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Ultimate Kids Vol. II $13.94 The Ultimate Guide to Celebrating Kids II is a grand collection of over 10000 quotes, poems, and titles organized by topic. Create the perfect scrapbook pages, cards, paper, creations, and journals for every sentiment imaginable about kids, kindergarten to pre-teen. By evoking memories, it will inspire creations to capture those grade school events. An invaluable tool to have with you at all times. Pages: 367 |
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Free Shipping. Kids Sling Bookshelf $78.99 Getting children excited about reading isn't always a simple task, but the new Sling Bookshelf makes story time a lot more fun. This shelf is the perfect gift for the young readers in your life. Features include: • Shelf's size is perfect for young children. • Soft canvas shelves keep books from being damaged. • Books can be displayed by front or back cover instead of the spine, making it easier for kids to choose books themselves. • Holds books of almost any size. • Quick and easy assembly This item is lead-free and tested to meet strict safety requirements for children's products. This item ships directly from the manufacturer. Product usually arrives in 4-10 business days, depending on destination, including order processing and shipping. APO/FPO shipping unavailable |
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Kids Sanuk Bubbler Kids $25.95 Wear these bubbler kids Sanuk's to the beach or out with friends for ultimate comfort. |
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Kids Ultimate Boxer Costume - Prize Fighter Costumes $7.25 Kids Ultimate Boxer Costume Toddler and Child Ultimate Boxer Costume includes the hooded jumpsuit with muscle printed chest, printed champion belt and attached shorts and robe, and the red padded gloves. Gender: Male Age: Kids Size: Toddler Size 3T-4T Color: As Shown |
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Kids Ultimate Chess Starter Combo $79.95 Kids Ultimate Chess Starter ComboGet you child's chess fun started right with this Kids Ultimate Chess Starter Combo. It contains everything kids need to learn and play chess. We have included in this package:ChessMaster 11th Edition Chess Playing SoftwareLearn Chess the Easy Way DVDUnweighted Plastic Chess Pieces in Black and WhiteA Vinyl Roll-Up Chess Board in your choice of colorsA Chess Carry-All Bag to store and carry your chess equipmentChess 101 the best selling chess book for kids to learn chess.This package if sold separately would cost over $115, but we have combined these items for the special low price of $79.95. Hurry, these combo packages won't last long!When choosing your colors above, the color refers to the color of the dark squares on the board as well as the matching color of the bag. If you prefer to create your color combination, we invite you to make your color selection of the board above and place the the color of the bag on the comments box at checkout. Size: Full-Size Type: Checkers, Chess & Backgammon Age: Adult |
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adidas Kids - Ultimate Tee (Big Kids) (Diva) - Apparel $20 Zappos.com is proud to offer the adidas Kids - Ultimate Tee (Big Kids) (Diva) - Apparel: Work up a sweat in the Ultimate Tee. ; CLIMALITE fabric pulls away perspiration to keep you dry and comfortable. ; Classic crew neck collar. ; Short sleeve styling. ; Straight hem. ; Brandmark at upper left chest. ; 85% cotton, 15% polyester. ; Machine wash cold and tumble dry low. ; Imported. ; Length: 25 in ; Product measurements were taken using size XL (16 Big Kids). Please note that measurements may vary by size. |
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adidas Kids - Ultimate Tee (Big Kids) (Medium Grey Heather) - Apparel $18 Zappos.com is proud to offer the adidas Kids - Ultimate Tee (Big Kids) (Medium Grey Heather) - Apparel: Arrive ready to take on the competition in the Ultimate Tee. ; CLIMALITE fabric pulls away perspiration to keep you dry and comfortable. ; Classic crew neck with interior taping. ; Short sleeves. ; Straight hemline. ; Brandmark at upper left chest. ; 85% polyester, 15% cotton. ; Machine wash warm, tumble dry low. ; Imported. ; Length: 21 in ; Product measurements were taken using size SM (8/10 Big Kids). Please note that measurements may vary by size. |
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adidas Kids - Ultimate Tee (Big Kids) (Dark Grey Heather) - Apparel $18 Zappos.com is proud to offer the adidas Kids - Ultimate Tee (Big Kids) (Dark Grey Heather) - Apparel: Arrive ready to take on the competition in the Ultimate Tee. ; CLIMALITE fabric pulls away perspiration to keep you dry and comfortable. ; Classic crew neck with interior taping. ; Short sleeves. ; Straight hemline. ; Brandmark at upper left chest. ; 85% polyester, 15% cotton. ; Machine wash warm, tumble dry low. ; Imported. ; Length: 21 in ; Product measurements were taken using size SM (8/10 Big Kids). Please note that measurements may vary by size. |
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Rubber Band Gun from hell!
How Products Evolve From Merely Functional To Super Successful By Luck and Re-Marketing
by: Geoff Ficke
An Australian industrial manufacturing Company began producing wooden rings in 1957 for use in sealing containers. The hoops were of no particular import, displayed no obvious breakthrough commercial potential and possessed no apparent use much beyond their original intended application. The wooden hoops, however, had an amazing future once they were transformed from a packaging component into an exercise toy.
The original Australian produced wooden rings were introduced to business partners Richard Knerr and Arthur Melin, partners in a fledgling toy company. Knerr and Melin had founded Wham-O Toy Co. in California after World War II. They gutted out the growth of the business, typically underfunded, always seeking the one “silver bullet” toy that would propel them to success and riches. They had enjoyed modest success with a $.75 sling shot, but not much else seemed to make waves in the toy product universe.
The wooden rings would not seem to offer much in the way of a toy application. But Knerr and Melin were driven and curious. They decided to make prototypes out of hollow plastic and in an array of bright colors. The newly designed plastic hoops were very light and the toy impresarios quickly discovered that their children found an innovative use for the product. They would put the hoops around their waists and move circularly, like a hula dancer. The result was that the Hula Hoop was born and became a fun, exercise fad nationally and ultimately internationally.
Well, fad is really not an apt description of what the Hula Hoop became. There had never been anything like the Hula Hoop. Knerr and Melin began taking the Hula Hoops to Southern California playgrounds and demonstrating the toy for children. They were hooked. This was a colorful, safe, light weight, inexpensive way to have children and families exercise, and not think of it as exercise. To kids it was a fun action toy. To parents it was heaven, too good to be true.
Wham-O sold over 100 million Hula Hoops in the first 12 months the product was on the market. Mr. Melin and Mr. Knerr became fabulously wealthy. The Hula Hoop is one of those classic toys that experiences a revival every few years as a new generation of families discover its simple wonders.
There are products in many industries that enjoy success when repositioned in a completely different way than originally intended. Preparation H, originally a hemorrhoid cream, has been repackaged and used as a base in numerous anti-aging skin care products. Other toys such as Slinky and Silly Putty were morphed from industrial uses. There are many other examples that the creative entrepreneur can use for a tutorial in bridging the span between intended and unintended product use.
Most will never enjoy the success of the Hulas Hoop or the Slinky. However, there is gold to be mined in old products, dormant ideas and home remedies that can be repositioned, repackaged, re-marketed. The key is to find a unique selling proposition and apply it to an element that exists within your personal universe. It rarely will be obvious or readily available. However, if you are curious, stubborn, or passionate you may stumble upon the next Pet Rock or Chia Pet.
About the Author
Geoff Ficke has been a serial entrepreneur for almost 50 years. As a small boy, earning his spending money doing odd jobs in the neighborhood, he learned the value of selling himself, offering service and value for money.
After putting himself through the University of Kentucky (B.A. Broadcast Journalism, 1969) and serving in the United States Marine Corp, Mr. Ficke commenced a career in the cosmetic industry. After rising to National Sales Manager for Vidal Sassoon Hair Care at age 28, he then launched a number of ventures, including Rubigo Cosmetics, Parfums Pierre Wulff Paris, Le Bain Couture and Fashion Fragrance.
Geoff Ficke and his consulting firm, Duquesa Marketing, Inc. (www.duquesamarketing.com) has assisted businesses large and small, domestic and international, entrepreneurs, inventors and students in new product development, capital formation, licensing, marketing, sales and business plans and successful implementation of his customized strategies. He is a Senior Fellow at the Page Center for Entrepreneurial Studies, Business School, Miami University, Oxford, Ohio.
