Tote Bag

How do i measure a backpack /and or tote bag?

Like if a backpack says the dimensions are 14.5"x8"x7"x9", which is the length, width, height of bag, and depth?

And what about tote bags are they the same?
I have a tape measure but i get confused at which is which...

I have never seen four dimensions listed on a size listing for a bag, unless it has a serious taper on it, and then it usually is listed as 14 inches tapering up to 6, or something similar.

The general rule for totebags, purses, etc, is Width x Height x Depth. Sometimes the width and height numbers are reversed, but the measurements themselves usually say something like 14W x 10H x 2D, so the letter after the number tells you which measurement it is referring to.

Width is how wide it is from side to side on the base.
Height is how tall it is from bottom to top.
Depth is how wide it is from front to back.

On bags that aren't perfectly square, meaning they aren't the exact shape of a rectangle, there is usually something telling you if the width is measured at the base, or at the top.

The other measurement you might see is called Drop, and it is for bags, like tote bags, that have shoulder straps. Basically, drop is one-half of the strap length, and measures the space from the top of the bag to where the bag would sit on top of your shoulder. A bag with a 27 inch drop will have straps that are roughly 54 inches long, and will hang down 27 inches from the top of your shoulder. A bag with a 9 inch drop will have straps which are about 18 inches long, and will be up much closer to your underarm.

Hope that helps a little bit.

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DIY Broken Umbrella Tote Bag

Promotional Tote Bags: an Effective an Useful Marketing Tool

Of all of the promotional items a business has to choose from, promotional tote bags are probably the most useful to the greatest number of people. Everyone ? man, woman, child ? needs a sturdy bag at some time or another and they will use a bag with your logo on it. Putting your brand name on a tote bag gives you maximum exposure to a huge number of people, much like a miniature walking billboard. If your tote bags are sold in a large city, then every person who is using one to carry their groceries, there books, their lap top, or whatever else they need to will be showing off your brand name and logo.

Let me give you an example. I have a laptop that I used to carry around in an expensive laptop bag. A couple of years ago I got a promotional bag at an event. It was rectangular, simple and orange. I haven't used my expensive laptop bag since. I carry this bag everywhere - to work, to coffee shops, to airports and on planes. This bag comes with me almost everywhere.

Now imagine how many people besides me have seen the promotional logo on this bag. I do not have a number but I can tell you it is a lot of people. The company that gave me that bag certainly got its money worth by investing in that bag; as I and hundreds of others are walking around giving them free advertising.

Promotional bags give you the added luxury of more space as well. While any branding strategy has to be well planned and a poorly designed logo will not help a business no matter what it is placed on, a bag gives you the chance to use a larger version of your logo. Make your logo stand out, maybe using bright colors, or a unique design to catch the eye of people walking by the bag. This will ensure the brand will be noticed by the most people possible.

Promotional bags are also a practical choice as they will last longer than many other promotional items and therefore be more cost effective in the long run. Many businesses make the mistake of cutting corners by going with a cheaper, smaller item but they often end up spending more money in the future and still do not achieve the brand recognition they were hoping for. Too many times do toy footballs, paperweights, and other promotional items end up in the trash.

Bags are useful for many different purposes and by men and women alike, and a bag will last a very long time if the quality is decent. What this translates to for you as a business is not only the possibility of short term advertising for a campaign, but also the ability to have your brand being seen by consumers on a long term basis. People use a tote bag because of the fact that they do not need to replace it often. Take advantage of this with your tote bag marketing campaign.

About the Author

Mike Michaelsen is co-owner of MITECH Trading, an online store selling customized business gifts such as logo imprinted tote bags.